Nowadays, owning your own business and not having a website is like not having business cards. Having a professionally built website is necessary if you want to stand out among your competition. Many of your clients will Google your name and your company name. Not having a website can possibly cause you to lose candidates. Having a proper online presence is important. Basic websites are good to have, but the basics don’t cut it anymore in the competitive world of the internet. Listing your services and contact information just isn’t enough. Content must be optimized to receive the full benefits of having a website. Everything about your business should exude professionalism in order to be successful in whatever field one wants to make a name in.
Here are 5 reasons why, as a broker, a professionally designed website is the only way to go.
1. First Impressions Matter
It is said, “You never get a second chance to make a first impression.” The second someone visits your website, they form an opinion of your business. If your website is not professionally designed and appealing with easy navigation and fresh content, you will have lost them almost instantly. The initial impression that a user gets from your site can have a major effect on how they perceive future interactions with you.
2. Details are Important
The way your site looks, the way it navigates and the colors used are very important. Potential clients do not want to search for information, nor do they want to be overwhelmed with loud colors and crowded text. A professionally designed website ensures the text, color scheme and navigation are designed to be user friendly.
3. Stay a Step Ahead of your Competition
Basic websites are good to have, but the basics don’t cut it anymore in the competitive world of the internet. One of the big terms in online marketing is SEO (Search Engine Optimization). When people are searching for a specific service to suit their needs, they are searching for key terms in the search engine. Statistically these users are going to visit the first or second broker they see on the list. If your site is out-dated, you may be lost on the later pages losing out on many new clients.
4. Your Time is Valuable
Creating a website on your own can be time consuming and frustrating. There are several elements that need to work together seamlessly to create an effective website. Having it done for you allows you to devote your own time and energy to the thing that matters most, your business.
5. Websites NEED to be Accessible
With today’s technology there are several devices, screen sizes and browsers to design for. If your website is not designed with mobile technologies in mind then you could be losing clients.
Franchise Broker Websites by the IFPG
A website that has been professionally designed for your business will make a great first impression, be user friendly, get you more clients, save you time and frustration and look awesome on all devices!
A Franchise Broker Website professionally designed by IFPG Digital will do all of these things and more! As we add new franchises into the IFPG these franchises will be automatically added to your website in real time. We also provide you with already professionally written industry content to help you jump-start your website.